2001. It was a new century, and Bronson had found a new focus; diversification. Gone were the days when a vagina could sell itself. Build quality, and luxurious materials were not enough to convince a busy woman to treat herself to shiny new genitalia. Clearly, the time had come to think outside the box. Whole new product categories had to be invented – whether women wanted them or not.
Research had shown that a significant, and increasing portion of Bronson’s primary demographic no longer considered hygiene their top priority when considering retrogenital surrogation. Suddenly freed of numerous engineering constraints, the marketing department went into overdrive, inventing bold new products that had not been possible before. Vaginal Odorant Aerosol Mousse (VOAM) was one such product.
VOAM was initially test-marketed to existing Bronson customers in French Canada. After an initial hiccup with Metric sizing of the applicator tip, VOAM performed well. “Maple Gingerbread,” “Beef Bog,” and “Pineapple-Cilantro” became runaway hits. Soon, VOAM took the entire North American market by storm with innovative scents like “Cucumber Cobbler,” “Mountain Sweatlodge,” and “Sorority Luau.” Every snack aisle in the U.S. featured dozens of varieties, many of them seasonal, or regional limited editions.
Here we see an early print ad that introduced Canadians to the concept. Initial runs took a licking for not being bilingual, but all was quickly forgiven as women found new pride and confidence in their deliciously scented Bronson Vaginas.